About the Role
We are seeking a talented and strategic Content Manager to join our team. The ideal candidate will be responsible for overseeing all aspects of content creation, strategy, and distribution to effectively communicate our brand’s message and drive engagement. This role requires a creative thinker with strong organizational skills and a deep understanding of digital marketing trends.
Requirements
Content Strategy:
Develop and implement a comprehensive content strategy aligned with the company’s goals and target audience.
Conduct content audits to identify gaps and opportunities for improvement.
Stay up-to-date with industry trends and adjust strategies as needed.
Content Creation:
Oversee the creation of high-quality, engaging, and SEO-optimized content for websites, blogs, social media, email campaigns, and other marketing channels.
Collaborate with designers, writers, and external agencies to produce multimedia content.
Ensure content consistency in tone, style, and messaging across all platforms.
Content Distribution:
Manage content scheduling and publishing across various platforms, including websites, social media, and third-party sites.
Optimize content for distribution channels to maximize reach and engagement.
Performance Analysis:
Monitor content performance using analytics tools and generate reports to evaluate effectiveness.
Use data-driven insights to refine strategies and improve ROI.
Team Collaboration:
Coordinate with marketing, sales, and product teams to ensure content aligns with overall business objectives.
Lead brainstorming sessions to develop creative campaigns and ideas.
Requirements:
Education and Experience:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
3+ years of experience in content management, digital marketing, or a similar role.
Skills:
Proven experience in content creation and editing with a strong portfolio.
Expertise in SEO and knowledge of CMS platforms (e.g., WordPress, HubSpot).
Proficiency in analytics tools like Google Analytics and social media insights.
Strong project management skills with the ability to manage multiple projects simultaneously.
Attributes:
Excellent written and verbal communication skills.
Highly creative with a strong attention to detail.
Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications:
Experience in B2B marketing or within a specific industry (e.g., technology, healthcare, microfluidics).
Familiarity with graphic design tools (e.g., Adobe Creative Suite) and video editing software.